Snap Inc. (SNAP) is a technology company best known for Snapchat, a visual-messaging and social-media application with hundreds of millions of users. Advertising generates most revenue, supplemented by a paid subscription and a small hardware business. Snapchat began as a photo and short-video messaging app and now also offers augmented-reality lenses, creator content, local-event updates, and other media. Snap also develops AR Spectacles, but hardware contributes only a small share of sales.