Nike, Inc. (NKE) is the largest athletic footwear and apparel brand in the world. Nike was established in 1964 and is based in Beaverton, Oregon. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. It also operates e-commerce platforms in over 40 countries. Nearly all its production is outsourced to contract manufacturers in over 30 countries.